Letter from the Owners

Growing the Organic Movement

Industrial mass-production methods have contributed to food losing the high quality, freshness and great taste that only small-scale sustainable practices can produce. Many consumers are saying "no" to these "modern" methods and are finding alternatives such as Farmer's Markets, CSA memberships and growing food organically in our own backyards.

Every year, we see many new growers joining our loyal customer base, confirming the significance of this healthy, home-grown, local food movement. In addition to being good for Peaceful Valley's business, it is a source of pleasure for us, because we are re-assured in the fact that year after year, more people are investing in their health and their environment by farming and gardening organically.

Today, the organic community is a diverse population with a wide range of age groups, backgrounds, and education levels. Within this diversity, we know there is a common thread. We all want better tasting, more nutritious food that has a lower carbon footprint.

As strong proponents of sustainable agriculture since 1976, we have always done our best to supply as many growers as possible with the highest quality products at the best possible prices. To further this goal, we have been sponsoring a select group of start-up farmers each year since 2008. Their efforts and activities are featured on our "Freshman Farmer" blog in the hopes of inspiring more young, new organic farmers to grow food in their communities. Enjoy their stories and photographs on our website at GrowOrganic.com

Year after year, we work hard to make organic gardening more affordable for homeowners, homesteaders, and all green thumbs. We now offer Wholesale pricing for resellers of our products and special pricing programs for (1) Farmers, (2) School Gardens and (3) Landscaping Businesses. If you have a Business that qualifies, we want to support you. Please, contact us to apply for one of these great programs, we are eager to work with you. Once set-up, your special pricing will be available to you online.

We hope to get new and better natural and/or organic products into the market place and continue growing this “organic mindset” by exposing more people to our organic options. Now more than ever we believe,
Grow Organic... For Life!

Eric & Pattie Boudier
Owners since 1996

The philosophy that guides us

Natural & Organic...

We are dedicated to preserving the environment by providing you with cost-effective, state-of-the-art, organic growing supplies and the information and tools needed to apply them.
We strive to provide growers at every level, from home gardeners to commercial farmers, with great service, low prices and the best selection of quality products available.
We promise to remain focused on “organic” and will continue to participate in outreach programs to promote the benefits of organic growing, while maintaining our leadership as one of the pioneers of America’s organic gardening supplies marketplace.
When you shop with us, be assured that each product has been reviewed by our staff. We know you want quality, so we scrutinized every product in this catalog to ensure that it meets our high standards.

Humble Beginnings in 1976

Peaceful Valley Farm & Garden Supply originated in 1976 on tiny Peaceful Valley Road in Nevada City, California. The business started in a small garage and sent out a four-page newsletter to growers. As the business expanded, we moved down Peaceful Valley Road where we leased a few acres and a shed. The shed was only about 12' x 20' and employees had to use an outhouse! Since the business was in a rural area, we were able to have a greenhouse and grow nursery plants to sell to local customers.

We Grow As Organic Farming & Gardening Grows

In 1985, the first year a complete catalog was published, PVFGS burned down and many of the records, information and inventory were lost. A bigger building was then rebuilt, mainly through the help of its dedicated customers. When the business started to really gain in popularity, the tiny, private Peaceful Valley Road got so congested that Peaceful Valley Farm & Garden Supply employees had to meet customers at the end of the road, 1/4 mile away, to help alleviate the volume of traffic. In 1989, the founder of PVFGS sold the business, which was soon relocated to a business district near downtown Grass Valley. The business moved another 2 times, within the same area, because of its increase in popularity. Eric and Patricia acquired the business in July of 1996.

Today

PVFGS now enjoys ever-increasing recognition as one of the leaders in the field of organic supplies. Today, we have tens of thousands of customers and almost 60 employees! In January of 2005 we purchased and moved into our current facility at 125 Clydesdale Court, one minute away from our former location. Our 2,500 sq ft store is now over twice the size of its predecessor, our 3,000 sq ft offices are about 50% larger (plus we now have a conference & training room) and the roomier and taller warehouse (15,500 sq ft with a loading dock and two bays) has increased our storage capacity by approximately 50%. We have recently launched a beautiful nursery. Come and visit us, it's really worth the detour!

View our Peaceful Valley staff page here.

Check out Peaceful Valley's press kit here.